Today starts in Cannes one of those events that make the difference every year in the audiovisual industry, the MIPTV. We particularly like Digital Fronts, where our partner Zoomin.TV debuts this year as one of the main players. We invite them so they can tell you themselves!
We don’t see the need to explain what makes MIPTV an unmissable appointment for any audiovisual professional. But when it comes to Digital Fronts… we do it for pleasure.
What is it about digital Fronts that we like so much? Its previous three editions have reaffirmed it as one of the best showrooms for digital content sale-purchase. Furthermore it is a fresh proposal conceived to build up a bridge between traditional players from the audiovisual sector and digital video platforms. It is a brand new evidence that new technologies do not pose a threat to production, exhibition and distribution, moreover, they can complement each other, help each other, make one another greater… Sounds familiar?
And, as if it was not enough, one of this year’s key actors in Digital Fronts is our partner Zoomin.TV, so we have decided that there is no one better placed to tell you what you may see during the next three days in this market. Without more ado I leave you with Álvaro Yanguas, Editor in chief at Zoomin.TV Spain, and our guest post today.
All yours Álvaro!
For the 2017 edition, Zoomin.TV will showcase many different projects, from programs and TV program series to other short formats for TV or digital platforms created by our company’s network of more than 3.500 video journalists. Head of Zoomin Studios Richard Chambers will be outlining Studios’ strategy and forthcoming projects at MIPTV Digital Fronts Session “CONNECTING GEN Z TO TV”
Generation Z post-millennials born from the mid-1990s onward. The first generation to grow up steeped in mobile technology and social media platforms, Gen Z is also the first generation to be a major influencer on the behaviour of other generations and in particular how content is shared and consumed across different platforms and devices.
Want to know more about Zoomin.TV? Head of Zoomin Studios Richard Chambers will be outlining Studios’ strategy and forthcoming projects at MIPTV Digital Fronts Session “CONNECTING GEN Z TO TV” in the Grand Auditorium, Palais 1, 04 Apr 2017, 15:50 – 16:20.
Come visit our booth R7.K5 and be sure not to miss the presentation
Álvaro Yanguas is Zoomin.TV Spain’s chief editior since 2005. Over the past 15 years he has worked for various printed and digital communications media, for several companies communication departments and communication agencies in Spain, Netherlands and Australia.