MediaBank is back from MIPTV and NAB Show, and we are looking forward to telling you all the market’s news about distribution trends.
That’s why we are bringing you 4 highlighted trends that we have observed during these days full of events and meetings.
1. The industry welcomes a new creative era
The irruption of SVoD (Subscription Video on Demand) platforms has completely transformed the audience. The content reaches a greater and more diverse critical mass of users now, which has caused deep changes in production. Creators now have more freedom in terms of broadcast platforms, genre, language and duration of content.
At the same time, this new creative era is boosting the diversification of new ways of distribution, to serve as an outlet for those works outside of traditional standards.
2. Short formats have come to stay
The phenomenon of short series for mobile devices is already a reality, driven by social networks, which have developed high quality video broadcasting platforms in which new talents appear.
Although it is still an incipient trend, the wide reach of the platforms that currently drive this content invites the global entertainment industry to monitor it.
3. Contracts for the sale of AD rights are getting more complicated
Legal tasks have always been a headache for creators, unaccustomed to managing contracts. This issue has become more complex in recent years, with the arrival of the online platforms to traditional TV channels, which want to broadcast the same content through various devices.
To solve these problems, MediaBank’s team is specialised in AD rights management. We review each contract clause by clause to ensure the content’s protection.
4. Distribution industry needs Artificial Intelligence and Cloud technology
The arrival of new players like MediaBank to audiovisual distribution has made technology more important than ever in this industry. For a distribution company with an online marketplace like ours, these tools allow the automatic cataloging and extraction of metadata, making advanced searches or including subtitles, among other advantages.
MediaBank has VSN’s technology, a Media Assets Management (MAM) that offers content sellers and buyers a fast and safe environment that complies with all legal regulations regarding the protection of audiovisual works.
MediaBank is present in the main international markets. Register and discover the advantages of buying and selling content through the company that is revolutionising the distribution of audiovisual content.